Text alignment
Which alignment looks better?
Left alignment
Center alignment
Right alignment
Each has their own place in layout and design. We can
determine which one to use by following the subject matter direction
Mixing type and design elements
When you have a bold photo subject or subject matter in the
design, it is wise to embrace that subject and highlight it by placing the main
headline text of the subject matter. It is all about playing around with what
feels right.
Text and photos don’t have to fight each other but can blend
to become one unified layout and design. We don’t always have access to the
perfect photo but with proper fonts and typography design we can make a design
relevant and still have impact. Using color, italics to highlights words helps
the type become the design itself instead of having to rely on graphic and
photos.
Font pairing
It is critical in finding the right balance between font
choices. Some fonts tend to pair very well together.
Sans-serif
+ = tends to work well as
pairing
Slab serif
When you pair two very similar fonts together. Example,
Helvetica and Open Sans
It’s hard for someone to tell the difference between the two
but there’s just enough difference where the viewer wonders why there’s not
more consistency between the two fonts. A great rule to follow in pairing fonts
is making sure the fonts you pair have enough contrast between them.
For examples,
Pair Serif with Sans-serif
Lowercase with
All caps word
Script font
with All bold sans-serif
Script font
with Slab serif
Pairing two script fonts together can be tough but there are
times when a particular headline or design piece can get away with it but you
have to careful. Font pairing is like a dance and it could take a little time
to find the right pairing. It also depends o the length of the phrase or
headline. With headline it could be more playful and flexible with the font
options body copy and longer blocks of copy. You have to be careful not to
overwhelm the viewer with two many font pairings. Keep font pairings to only
2-3 total in a design. Try to pick a good headline font, a simple body copy
font and a third complimentary font for variety.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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